Market Forté Ltd. is a Canadian incorporated solution provider specializing in
advanced, enterprise analytics to help organizations optimize market growth
strategy, site selection, resource allocation, and marketing performance.
Our solutions are designed and delivered by Market Forté's director
and principal consultant, Eliot MacDonald, whose qualifications include:
Optimizing your location network across markets is absolutely critical in today's economy.
In the past, merely researching thoroughly and tracking the opportunities presented by
others may have passed as effective location planning. But to succeed today,
it's critical to proactively define your optimal long-term target locations,
prioritize growth carefully, forecast sales with better accuracy, and respond
immediately to opportunities with the right decision support.
To accomplish this, it takes a very thorough understanding of all the business and market
information sources available, sophisticated analytics to turn data into conclusions, customized
systems geared toward addressing the tough decisions at hand, brand-specific models that are actually
calibrated against your own sales history and the business skills to put it all together
into an effective strategic plan and course of action.
We've developed a complete set of components that together form the "Market Development Analytics" solution.
It's designed to provide a brand through one short project the kinds of sophisticated location planning
capabilities that even the largest organizations pursue over several years using extensive staff and
investments. Yet, the solution is customized to your specific brand so your resulting tools and
capabilities are completely unique and the strategic advantages enjoyed completely confidential to others.
If you merely want to be notified of location opportunities and receive research material about them as
they're identified, there are plenty of capable service providers out there. If you want to make the leap
to being a proactive industry leader in location planning and do so in short time, talk with us.
The challenges involved in achieving a strong sales forecasting
model are extensive. Our methods allow us to effectively
capture the patterns that exist between the actual sales
performance of your specific brand and all the specific,
complex conditions faced by those same locations.
The success we've enjoyed in developing outstanding predictive
sales models stems directly from these processes and our
unique expertise, including:
The resulting benefits are tremendous:
For assessing individual site opportunities, executing our short-term
"market development analytics" project leaves you with all the tools,
capabilities, and training you'll need to make the decisions internally,
such as the Instant Site IntelligenceTM system.
In determining your optimal long-term target locations, the processes
we deploy incorporate effective strategic market planning processes,
extensive analytics, an extremely wide range of market
factors, and your own knowledge about your business, markets, competition,
and site opportunties.
We apply Automated Site DiscoveryTM, where our developed sales models are applied
to each of tens of thousands of locations across the country, with sales
projections assigned to each and results depicted visually in mapping systems.
We also incorporate extensive market research, advanced
geographic information systems analysis, thorough profiling of
each location considered, and appropriate network positioning strategies
in coming up with the optimal long-term location plan.
Most organizations simply can't complete these processes effectively given
the tremendous time involved when they don't have all their data, systems,
analytical methods, and processes working at their capacity for them.
Within just a few weeks, we can deliver an optimized long-term market plan
with the specific set of target locations prioritized and complete with sales
projections, statistical profiles, maps, and plan reporting, even if that means hundreds
of locations being selected.
Determining which specific markets to penetrate and how to
prioritize markets in ways that optimize your long-term success
can't be left to simplistic methods involving the wrong metrics,
incomplete market ranking models, or wait-and-see approaches.
We help you get all the right information for the right market
definitions together and apply an approach that includes your
involvement and preferences. Components of this service include:
Our decision support systems provide you the
specific intelligence needed to make decisions
immediately for any location in the country
and anyone in the organization.
An enormous amount of complex analysis, data processing,
and mapping processes take place in the background within
just seconds to turn the data in your databases into this
decision support. The benefits are tremendous, including:
We combine the scientific analysis required
for decision-making and long-term planning
with the execution of on-site, survey-based impact
studies for individual cases. Forecasting incorporates
sophisticated "spatial interaction modeling"
plus analysis of available customer locations,
drive time accessibility, location "reach"
and market density. Models are calibrated against
your actual case-by-case cannibalization history.
Our on-site, survey-based impact studies are as
carefully designed and incorporate the following features:
The same level of detail that goes into our systems implementations
aimed at location planning are applied when GIS
systems need to be implemented for other purposes
at an enterprise level. The services involved for which
we maintain extensive expertise include the following:
Services deployed to improve the effectiveness of major marketing
initiatives, particularly those related to customer relationship
and experience management support, include the following:
"Eliot MacDonald, a true professional, immersed himself into our brand to understand its culture. Through his incredible attention to detail and complete understanding of the brand - we now have a tool and model that will propel us into the Canadian market over the next few years. Any company that values growth needs a blend of art and science – we used Market Forté to provide us the science for our fact based decisions. Well worth it!"
"The results produced through Eliot's solutions were outstanding and exceeded anything else we had seen. The models and the Web tools for evaluating sites continue to provide strong projections of sales for us... Besides the technical sophistication of the solutions themselves, I was extremely impressed with the way in which Eliot carried out the project, communicated with our executive team, and made every effort to improve results... I would recommend without hesitation Eliot's service to any organization of any size that wishes to establish more effective market development plans and capabilities."
"As our plans called for an aggressive growth, we turned to Eliot and Market Forté to assist us in providing a top notch site modeling solution as part of a new national market development plan. I was extremely pleased with the thoroughness and sophistication of Eliot’s processes which directly contributed to results. For instance, the sales models developed gave surprisingly accurate predictions when applying them back onto our existing locations, which gave us the confidence needed to rely upon the work."
"I have worked with Eliot MacDonald both at Cara and in my current role as President and CEO of Imvescor Restaurant group. I know him as a very credible, thorough and reliable resource in the area of market assessment and sales forecasting. He has helped our organization in a strategic manner that has proven to be results oriented. I would recommend his services."
"Eliot is truly an expert when it comes to market planning and modeling. He is incredibly thorough in his work, as it is very important to him to get to the truth and to discover true insights."
"Eliot led the development of the science-based market planning capabilities at BMO, believed to be ahead of those of peers in the industry. He consistently developed innovative, analytics-based solutions to highly-complex business problems that enabled decisions to be made with confidence. I wouldn't hesitate to turn to him for such sophisticated work in the future."
"Eliot developed sales models and detailed market plans for Swiss Chalet, Harvey’s, Kelsey’s, Montana’s and Milestone’s. These models and plans played a key role in site selection and growth strategy. I was impressed with his ability to get buy-in from stakeholders; his practical and quantitative approach to solving problems; and his integrity throughout the process."
"His attention to detail and ability to come up with solutions was exceptional. Eliot's work is beyond any other similar company or consultant that we had in the past worked with."
"Eliot is a highly qualified professional in his field. He was without a doubt one of the main forces behind Cara Operation's retail development success. Eliot is a results-focused and effectual leader with a proven ability to turnaround struggling companies. Eliot's talent for proactively identifying and resolving problems makes him an integral part of any organization. I highly recommend Eliot."
"Eliot developed an innovative, GIS-based decision making capability for a financial institution that was unmatched by its competitors while working for me. The GIS project won an innovation award. He is extremely skilled in decision technologies especially in the area of geographic information systems."
Getting More Fact into Fact-Based Location Decisions
Establishing a More Complete Geographic Strategy
Utilizing Customer Experience Surveys for Location Planning
Learning from the Surprising Shifts in Café Locations Since the Recession
Top 10 Ways to Use GIS in Retail Banking
GIS Primer for Analytics Professionals
|Type||Organization||Q4/2012 End||Q4/2012 Same-Store Sales Change|
|FSR||Buffalo Wild Wings||30-Dec||5.8%|
|QSR||MTY Food Group||30-Nov||-0.9%|
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To access these resources, please enter the username and password provided to your organization by Market Forté.
Director, Market Forté
1500 Upper Middle Road West, Unit 3
Oakville, ON L6M 3H5